A sunlit scene captures festival-goers browsing the Coachella Festival Store, set against a backdrop of clear skies and late afternoon light. Full Description: This photograph, taken on April 19, 2024, features a lively view of the Coachella Festival Store during the second weekend of Coachella 2024. Situated on a sprawling lawn, the white tented structure houses an array of merchandise tailored for festival attendees. Under the iconic red COACHELLA sign, people of various ages and in diverse attire — from casual festival fashion to unique accessory choices like hats and backpacks — explore offerings and enjoy the festival atmosphere. The natural lighting of the late afternoon enhances the welcoming ambiance, while the wide expanse of green grass and distant architecture add to the open, airy feel of the event. This photo not only displays the vibrant social interaction typical of Coachella but also highlights the festival’s infrastructure, set in the picturesque outdoor setting of Indio, California.