Festival-goers explore the vibrant options at the General Store under the neon glow and lively night atmosphere of Coachella. Full Description: Captured at Coachella 2024 during the second weekend, this image features a bustling scene at the General Store, a popular spot for attendees to pick up essentials and souvenirs. Emanating a warm and inviting neon sign in bold letters that reads GENERAL STORE, the booth attracts a diverse group of people dressed in festival fashion, characterized by casual clothing, shorts, and urban accessories. The photograph, taken in the evening of April 20, illustrates a typical festival experience, enhanced by ambient lighting and the dynamic environment typical of Coachella’s exciting nightlife. This is one among the many vibrant snapshots from the 'Coachella 2024 WK2' album, showcasing the unique blend of music, commerce, and culture at one of the most renowned music festivals in the world.